USAID’s Collective Action to Reduce Gender-Based Violence: How to Identify and Advance Equitable Social Norms

Access various tools to identify and address social norms geared towards helping program implementers promote equitable norms in their program activities.


Follow this guidance on how the definition of social norms, including gender norms, relates to gender-based violence. This brief explores a few key points:

  • Social norms are collective beliefs about what is typical or appropriate. They can promote equitable or harmful behaviors or practices.
  • Social norms are among the multilevel factors that underpin specific behaviors and practices.
  • Gender norms are a type of social norm that influence behavior based on expected gender roles and responsibilities.
  • One root cause of gender-based violence is the harmful gender norm that women and men are unequal.